PROMOTIONAL POWER
(Last update - 29 May 2007)

The potential to attract new customers is given by many Supplier organisations as the main reason for wanting to display an INDEPENDENTLY AWARDED Quality Mark.

This “marketing dominant” attitude clearly demonstrates the very substantial “promotional power” that INDEPENDENTLY AWARDED Quality Marks have over most other marketing techniques.

Indeed, in practice, the simple 21st Century reality is that consumers, in general, and quality-conscious consumers, in particular, understand the “added value” that INDEPENDENTLY ASSESSED capabilities offer and, increasingly, these consumers are prepared to pay premium prices for that added value.

Further 21st Century realities for ONLINE SUPPLIERS are:

1) that WEB SITE CONTENT is now regarded for some QUALITY MARK purposes as a Supplier's INDIVIDUALLY UNIQUE Quality Management System and;

2) that (for successfully accredited Suppliers) a listing in their Certification Authority's online Supplier Directory is often now included in their Assessement Fee.

For example, please click HERE to access the AAQA Approved Suppliers Directory.

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