GENERAL MEMBERSHIP CODE OF CONDUCT

All individual Members (and the appointed representatives of Company Members) shall use their continuous and best personal endeavours to remain optimally compliant with both the spirit and the letter of this General Code and, in particular, shall:

1) publicly and generally conduct themselves in a manner that is courteous, ethical and respectful of the rights of others and mindful of the protective needs of consumers, Society and of the natural environment;

2) refrain from engaging in any illegal activities and/or in any other activities that are likely to unjustifiably damage and/or harm and/or otherwise unjustifiably discredit themselves and/or the reputation of the Association and/or to unjustifiably challenge and/or otherwise unjustifiably cast doubt upon the personal or Corporate integrity of any Member of the Association;

3) refrain from communicating and/or publishing in any format (including spoken or written words) any illegal, dishonest or intentionally misrepresented data;

4) refrain from publishing and/or using and/or otherwise deploying any unsolicited communicative practices and/or techniques and;

5) keep confidential all consumer and/or customer and/or inter-Member information or other Member-related and/or Membership-related data and not disclose all or any part thereof to any third party save for such information as may already be in the public domain and/or is required to be disclosed by a Member's locally applicable laws and/or their Terms of Employment.