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The rapid and cost-effective attainment of "consumer confidence" is the key marketing objective for ALL trading organizations in ALL trading environments.

Although confidence-building factors are unique for each consumer, the "quality" of a Supplier's trading and Executive Management credentials can substantially influence a consumer's decision as to whether or not they really can "SHOP HERE IN CONFIDENCE".

The legitimately acquired right to display the AAQA Company Member Quality Mark instantaneously signifies that a business possesses INDEPENDENTLY awarded and regulated trading credentials.

From a consumer's perspective this level of objectively verifiable "Quality Assurance" is visually, intellectually and operationally superior to the comparatively weak promotional efforts of competitors who (for whatever reason) are restricted to displaying First-Party (i.e. "Take OUR word for it") or Second-party trading credentials (e.g. testimonials or references allegedly provided by allegedly "satisfied customers").

STAKEHOLDER ACCEPTABILITY:

Company Membership of AAQA could also be a determining factor where new or emergent businesses are attempting to secure Banking facilities, Supplier approval, partnering arrangements or other "stakeholder" input and/or to appoint lawyers, accountants and/or other professional or general business support services.

Stakeholder acceptability may also be positively influenced where an organization's Company Membership is supported by the admission of all or any of its Executive Management as FELLOWS of the Association.

Here, the strategic combination of Company Membership and Fellowship(s) not only objectively demonstrate an organization's general commitment to quality but also objectively demonstrates "Boardroom" commitment to the structured "governance" of the organization and its operational activities.

In the absence of a performance-based "track record" or any other objectively verifiable trading and/or managerial credentials your organization's Company Membership (optionally supported by F.A.A.Q.A. Executive Management qualifications) could prove to be invaluable assets.

ELIGIBILITY FOR CONTRACT AWARDS (TENDERING):

Given the individually unique scope, nature and operational demands of every Contract Award it is patently obvious that AAQA cannot and will not give ANY assurances that Company Membership will "open the doors" to all or any Contract Awards.

However, an organization's ability to objectively demonstrate that it is a concurrently valid Company Member of AAQA (allied to an unblemished record of on-going compliance with the Association's Company Code of Conduct} will automatically qualify and empower Company Members to Tender for ANY Contract Award that does not expressly stipulate the pre-possession by tendering organizations of any operationally superior "Quality Assurance" credentials e.g. Third-party assessment and certification against ISO 9000 criteria and/or any operationally superior Sector-specific and/or product specific criteria.

When completing the "Quality Assurance" section of a Contract Award Questionnaire a Company Member should state that it's Certification or Assessment Body is "AAQA" and that the relevant Assessment or Compliance Criteria is the "AAQA Company Code of Conduct" and (where applicable) the return of the completed Questionnaire should be accompanied by a self-certified copy of the Company Member's individually unique Membership Certificate.

	QUALITY ASSURANCE AND MARKETPLACE CREDIBILITY The rapid and cost-effective attainment of "consumer confidence" is the key marketing objective for ALL trading organizations in ALL trading environments. Although confidence-building factors are unique for each consumer, the "quality" of a Supplier's trading and Executive Management credentials can substantially influence a consumer's decision as to whether or not they really can "SHOP HERE IN CONFIDENCE". The legitimately acquired right to display the AAQA Company Member Quality Mark instantaneously signifies that a business possesses INDEPENDENTLY awarded and regulated trading credentials. From a consumer's perspective this level of objectively verifiable "Quality Assurance" is visually, intellectually and operationally superior to the comparatively weak promotional efforts of competitors who (for whatever reason) are restricted to displaying First-Party (i.e. "Take OUR word for it") or Second-party trading credentials (e.g. testimonials or references allegedly provided by allegedly "satisfied customers"). STAKEHOLDER ACCEPTABILITY: Company Membership of AAQA could also be a determining factor where new or emergent businesses are attempting to secure Banking facilities, Supplier approval, partnering arrangements or other "stakeholder" input and/or to appoint lawyers, accountants and/or other professional or general business support services. Stakeholder acceptability may also be positively influenced where an organization's Company Membership is supported by the admission of all or any of its Executive Management as FELLOWS of the Association. Here, the strategic combination of Company Membership and Fellowship(s) not only objectively demonstrate an organization's general commitment to quality but also objectively demonstrates "Boardroom" commitment to the structured "governance" of the organization and its operational activities. In the absence of a performance-based "track record" or any other objectively verifiable trading and/or managerial credentials your organization's Company Membership (optionally supported by F.A.A.Q.A. Executive Management qualifications) could prove to be invaluable assets. ELIGIBILITY FOR CONTRACT AWARDS (TENDERING): Given the individually unique scope, nature and operational demands of every Contract Award it is patently obvious that AAQA cannot and will not give ANY assurances that Company Membership will "open the doors" to all or any Contract Awards. However, an organization's ability to objectively demonstrate that it is a concurrently valid Company Member of AAQA (allied to an unblemished record of on-going compliance with the Association's Company Code of Conduct} will automatically qualify and empower Company Members to Tender for ANY Contract Award that does not expressly stipulate the pre-possession by tendering organizations of any operationally superior "Quality Assurance" credentials e.g. Third-party assessment and certification against ISO 9000 criteria and/or any operationally superior Sector-specific and/or product specific criteria. When completing the "Quality Assurance" section of a Contract Award Questionnaire a Company Member should state that it's Certification or Assessment Body is "AAQA" and that the relevant Assessment or Compliance Criteria is the "AAQA Company Code of Conduct" and (where applicable) the return of the completed Questionnaire should be accompanied by a self-certified copy of the Company Member's individually unique Membership Certificate.
COMPANY MEMBER CERTICATE (SAMPLE)